Strategic Goal To continue as Upper Albany Avenue’s key community-business organization linking Upper Albany Avenue businesses to outside resources and to the residents; Working to position the Avenue as a destination for arts, education and entertainment

Strategic Priorities

1) Develop an Avenue Master Plan: Develop holistic strategies to influence business mix/development, to be a neighborhood economic development connector and to build on existing strengths.

2) Position for Uniqueness: Position the Avenue as a destination for arts, education and entertainment; Position the organization as Upper Albany’s Mall Manager.

3) Assure Sustainability: Build on UAMS’s track record of impact to maintain funding, to develop a policy board and to assure leadership succession planning.